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Flavour specialists the Flava People has once again joined forces with Diageo to launch a new alcohol-free Baileys Chocolate Sauce, landing in Aldi stores nationwide this December.

The launch follows the Baileys Caramel Sauce, which debuted in Iceland in May and has since gained significant traction among shoppers seeking premium branded indulgence.

The new chocolate variant delivers the signature taste of Baileys Irish Cream in a rich chocolate format designed for drizzling over desserts, stirring into hot drinks, pairing with ice cream or adding a twist to alcoholic drinks.

Packaged in a convenient squeezy bottle, Baileys Chocolate Sauce aims to bring a premium edge to everyday treats and seasonal occasions.

Scott Dixon, Managing Director of The Flava People, said: “We’ve seen an incredible appetite for branded indulgence in grocery and Baileys continues to resonate across multiple categories.”

With consumers increasingly favouring established brands within the dessert and toppings category, the Baileys chocolate Sauce taps into the company’s ongoing popularity as both a flavour and a brand.

“This new chocolate sauce builds on the momentum of our caramel launch earlier this year and taps into the seasonal demand for elevated dessert experiences. It’s a brilliant example of how strategic brand collaborations can unlock new occasions and drive category growth,” Dixon continued.

Bailey’s Chocolate Sauce will be available in Aldi from December, RRP £2 for 200ml and will also be stocked in B&M.