The Fruit Factory, part of natural snack company Humdinger Foods, is adding to its portfolio with the launch of its Fruit Twists kids snack.
The new snack is available in four flavours of apple, blackcurrant, strawberry and orange and contains no artificial colours or flavours.
Tara Stevens, brand manager at The Fruit Factory, said: “As the brand continues to grow, we wanted to add innovation to the current range by tapping into playability and flavour. Research shows that strings and peelers are the largest percentage spend for formats across our target audience and the new Fruit Twists allow consumers to twist, peel and chew as well as showcasing multiple flavours.”
Stevens continued: “With the popularity of mixed fruit flavours growing in the kids’ fruit snacking category by [over] 34% vs single flavours at [over] 13.2%, we wanted to make sure that we were playing on this growing trend and giving consumers a different offering to what we already have on shelves as part of our existing range.”
Each multipack of Fruit Twists contains five portioned 2x9g packs inside each individual pack.
The Fruit Factory’s Fruit Twists will be available from August at Morrisons and Tesco nationwide in multipacks (5x18g packs) for an RRP of £2.
© FoodBev Media Ltd 2022
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