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Melissa Bradshaw

Melissa Bradshaw

16 January 2025

The Gym Kitchen debuts new ready meal and food-to-go offerings in ‘bumper month of NPD’

The Gym Kitchen debuts new ready meal and food-to-go offerings in ‘bumper month of NPD’

UK food brand The Gym Kitchen has debuted several new offerings in the chilled ready meal and food-to-go categories, now available at Tesco and Asda.


A new Chilled Salt & Pepper Chicken Meal launched at Asda on 2 January, following the success of its frozen counterpart. Each 400g serving is low in fat, contains 29g of protein and two of the UK’s recommended five daily portions of fruit and vegetables.


Additionally, two further products in the brand’s Chilled Meals range launched into Tesco on 13 January – a Teriyaki Chicken meal and a Cajun Chicken dish, alongside a new listing of the brand’s existing Katsu Chicken meal. The meals all come in at under 400kcal per serving.


The Gym Kitchen has also expanded its food-to-go offer in Tesco with a new Chicken Caesar Sandwich, containing 25g protein and 425kcal. The sandwich launched as part of the Tesco Meal Deal on 6 January, accompanied by an additional new BBQ Chicken Bites SKU.


The BBQ Chicken Bites can provide a healthy meal deal snack option, designed to fuel consumers with an active lifestyle. They contain 9g of protein per portion and 91kcal per 45g pot.


The Gym Kitchen founder, Segun Akinwoleola, said: “We are starting 2025 with a bang, and this is just the beginning of what is set to be another incredible year of NPD, with more exciting new launches over the coming weeks and months”.


He added: “The expansion of our core Chilled Meals range and our more recent stretch into food-to-go is testament to the strength of both offers and the phenomenal support from our retail partners, as well as our ever-growing loyal consumer base. We couldn’t be more excited to kick-start a healthy new year with this fantastic NPD stream.”


#TheGymKitchen #UK

 

 

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