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Bel’s The Laughing Cow spreadable cheese wedge brand has unveiled its newest limited-edition flavour in the US, Pumpkin Spice, available now through November 2025.

The new seasonal variety combines The Laughing Cow’s creamy cheese with the warm flavours of cinnamon and pumpkin, providing a festive new flavour for the brand. Each individually wrapped wedge is made with real cheese, contains 2g of protein and offers a source of calcium.

Pumpkin spice flavour is continuing to rise in popularity, with The Laughing Cow’s senior brand director Jessica Dillon describing it as “the flavour of fall”. The launch also marks the brand’s first sweet cheese variety, well-suited for spreading on graham crackers or using in dessert recipes such as cheesecakes.

Dillon commented: “This limited-edition variety delivers all the cosy, craveable notes of the season, combined with our signature creamy texture. It's a fun, flavourful twist that will instantly elevate any snack or spread all season long.”

The Laughing Cow Pumpkin Spice variety is now available at major retailers nationwide including Kroger, Albertsons, Market Basket, Brookshire Grocery, Meijer and Publix for a suggested retail price of $4.99.