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Bel’s The Laughing Cow cheese brand has announced the debut of a new flavour, Creamy Smoked Gouda, now available in the US.

The new variety delivers a rich and smoky flavour profile in the brand’s signature cheese wedge format. According to the brand, it achieved the ‘ideal, bold’ flavour using a slow-smoked cheese, aged 10-12 weeks.

It offers 2g of protein and a source of calcium per wedge, and can be enjoyed as a snack, spread across crackers or bread, or melted into dishes such as soups and pastas.

This latest launch from The Laughing Cow follows two other recent flavour innovations unveiled in 2024: Creamy Jalapeño and the limited-edition Everything Bagel Style.

Jessica Dillion, Bel Brands’ USA senior brand director, said: “When creating new flavour innovations, we prioritise trending flavours and what excites cheese enthusiasts to deliver options that satisfy their cravings”.

“With smoked gouda emerging as a flavour in both cheeses and snacks, we saw this as the perfect opportunity to introduce The Laughing Cow Creamy Smoked Gouda Variety cheese wedges.”

The Laughing Cow Smoked Gouda Variety is now available at major retailers nationwide, including Walmart, Albertsons, Kroger and Publix.