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Bimbo Bakeries-owned brand Thomas’ has announced the expansion of its breakfast portfolio with the launch of its new Croissant Bread. Thomas' Croissant Bread has the flaky delicate layers of a croissant, baked into a loaf and sliced for convenience, making it easier for consumers to toast. It is made with “quality” ingredients without high fructose corn syrup. Ted Swain, director of innovation for Thomas' Breads, said: "What makes Thomas' Croissant Bread so uniquely good is that it's made in a croissant-style lamination process resulting in 72 layers in each loaf to get that signature flakiness you expect from a croissant."

Mary Pitone, Thomas’ brand manager, added: “At Thomas', we're always looking for new ways to evolve and create delicious products that will resonate with the ever-changing breakfast needs of our consumers. With a strategic pre-sliced design, our new Croissant Bread is more than just bread, it's a way to give our fans their mornings back, especially during their busiest days. We are confident that this new product will bring its buttery, flaky goodness into each home, transforming normal breakfast occasions into memorable ones." The take on the classic French pastry is available to purchase in select US retailers now for an RRP of $5.99.