The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Three Spirit has introduced Livener XS, a new non-alcoholic elixir that features bold, spicy flavours.

This launch responds to a growing consumer interest in adventurous beverages that also offer functional benefits, particularly within the non-alcoholic segment.

Livener XS contains a blend of chilli, watermelon, guava and ginger, aiming to provide a complex flavour experience. The drink is designed to appeal to health-conscious consumers, incorporating botanicals such as guayusa, schisandra and ginseng, which are known for their energising properties.

The introduction of Livener XS comes at a time when the market for functional drinks is expanding, particularly among those participating in the sober curious movement.

The timing of the launch, just ahead of the holiday season and Dry January, suggests a strategic move to attract consumers looking for festive alternatives. The product is intended for versatile use, whether enjoyed on its own or as an ingredient in cocktails.

As the non-alcoholic beverage category grows, brands are innovating to meet the demand for products that combine flavour with functional benefits.

#ThreeSpirit #flavourtrends #spicy #nonalcoholic #health #functionalbeverages