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Tom Parker Creamery has launched Bedtime Milk, a functional whole milk drink infused with natural botanicals to promote relaxation – claimed to be a 'category first'.

Suitable for children and older consumers alike, Tom Parker Creamery's Bedtime Milk contains botanical ingredients that are renowned for their calming and sleep enhancing properties. These include chamomile, valerian root, lavender and magnolia extract.

Recent research from Kantar has shown that less than two thirds of the population report that they are getting a good night's sleep, and that many people feel stress is a contributor to this.

Rob Yates, CEO of Tom Parker Creamery, said: “The launch of Bedtime Milk comes at a time when functional dairy drinks are outperforming the broader beverage category. Consumers are becoming more health-conscious, with a focus on longevity, weight management, illness prevention and vitality – all of which are impacted by sleep quality. It’s the next natural extension to our functional milk products.”

Tom Parker Creamery’s Bedtime Milk will be available via Ocado from mid-March 2025.