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TraceGains acquires NutriCalc to enhance compliance and product development
FoodBev Media

FoodBev Media

25 January 2024

TraceGains acquires NutriCalc to enhance compliance and product development

TraceGains, a networked ingredients marketplace for the food and beverage industry, has acquired NutriCalc, known for its precise nutritional calculation software. The announcement was made during the annual Together Conference and aims to position TraceGains as the provider of comprehensive and user-friendly end-to-end solutions in the industry. NutriCalc, a European nutrition and food labelling solution, has developed nutrition calculation software that empowers food businesses to effortlessly achieve their recipe nutrition targets and meet allergen labelling requirements swiftly, efficiently and cost-effectively. TraceGains says that this integration aims to enhance its offerings in the food and beverage sector by simplifying and automating processes, integrating AI solutions, and enabling manufacturers and suppliers to leverage digital transformation. According to TraceGains, the acquisition will help the two companies counter the trend of "overpriced, inferior solutions in the market' and offer affordable integrated solutions". Gary Nowacki, CEO of TraceGains, said: "We're excited about this acquisition because it offers a unique opportunity to drive industry advancement by merging top-tier nutritional calculation, reporting and labelling solutions with TraceGains' established compliance and product development leadership". The collaboration between TraceGains and NutriCalc strengthens the supply chain's capacity to address new product development, reformulation, global safety, environmental, social and governance challenges and evolving consumer preferences. David Bartley, founder of NutriCalc, added: "Since developing NutriCalc 30 years ago, it has become the industry standard in nutrition labelling across the globe at companies both large and small". He continued: "Our acquisition by TraceGains fuels the development of future innovations to the product and provides an immediate benefit to customers today by linking them to a robust ingredient marketplace and streamlining their processes. The combination of these products is powerful." Financial terms of the transaction were undisclosed

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