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US snack brand Trubar has expanded into the mini rice cake category with the launch of Drizzle, a range of dessert-inspired snacks containing 5g of protein and 3g of fibre per serving.
The range marks the female-founded company's first major product innovation beyond its core protein bar portfolio.
Each 1oz serving contains 130 calories and is made with plant-based ingredients. The products are also free from seed oils, gluten, dairy and sugar alcohols.
Drizzle is available in three flavours: Hey Shorty, It's Your Birthday Cake; S'more to Love, featuring chocolate, graham-style and marshmallow notes; and Cinnamon Roll With It.
Erica Groussman, Founder and CEO of Trubar, said: "At Trubar, we've always believed that better-for-you snacking shouldn't mean sacrificing the flavors and experiences people love. With Drizzle, we saw an opportunity to take everything consumers already love about mini rice cakes and give it the Trubar treatment, delivering a snack that offers both indulgence and meaningful nutritional benefits."
"This is a big moment for us because it's our first step beyond bars, and we're just getting started."
Drizzle is launching at Walmart in the US in 4oz bags, priced from approximately $4.74, and ten-count variety packs containing individually portioned 1oz bags, priced at approximately $11.99.
