Trubar Kids adds new chocolate banana bread flavour to snack bar range

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

Trubar Kids, a US-based plant-based snack bar brand, has introduced a new chocolate banana bread flavour in a collaboration with film producer Illumination, inspired by its Minions film.

The chocolate banana bread bar delivers 8g of plant-based protein and 5g of sugar per bar, aiming to bring the indulgent taste of banana bread to a school lunchbox-friendly snacking format.

It joins Trubar Kids’ existing line-up of flavours, including Fudge-Tastic Brownie, Iced Oatmeal Blast and Pop Goes Confetti, all of which will feature new Minions packaging as part of the collaboration.

Trubar Kids’ bars are all made with 100% plant-based, gluten-free ingredients, and without seed oils or sugar alcohols. The range also contains no peanuts or tree nuts, further catering to free-from demand.

The Minions collaboration products will be available at Sprouts, Albertsons and Safeway stores across the US, with further roll-out of the new offering set for Walmart and Whole Foods this autumn.