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Trubar, a rapidly growing female-founded brand known for its clean, plant-based protein bars, has launched Trubar Kids, a line of nut-free, protein-packed snacks designed for children.

Currently available in Sprouts stores, this product aims to meet the increasing demand for healthy, allergy-friendly snacks in schools and beyond.

The Trubar Kids line features three appealing flavours: Iced Oatmeal Blast Bar, Pop Goes Confetti Bar and Fudge-tastic Brownie Bar. Each bar is crafted with clean ingredients, completely free of peanuts and tree nuts, making them a safe choice for lunchboxes and after-school snacks.

Retailing at $7.49 for a 5-bar box, these snacks provide a nutritional punch with 8-9g of protein and 7-8g of fibre per bar, all under 140 calories. This positions Trubar Kids as a leader in the category, boasting the highest fibre and protein content among competing kids' snack bars.

Trubar has experienced explosive growth since its inception, generating over $50 million in gross revenue in 2024 – more than double the growth rate of the snack category over the past five years.

The brand has expanded its retail presence significantly, growing from 1,005 stores to over 18,700 locations, including 730 Costco stores across the US and Canada.

With strong sales momentum on platforms like Amazon, Target and Walmart, Trubar is poised for record revenue in 2025, driven by its commitment to innovation and a loyal consumer base.

Erica Groussman, Trubar’s founder and CEO, said: “As a mom of two, I know how challenging it can be to find healthy snacks that we feel good about serving our children. I’m thrilled about expanding into the kids' snack space, and each bar is nut-free, meaning that it's daycare and school approved too!”.

Trubar Kids line is currently available at Sprouts and will soon be accessible on Amazon, Walmart and at Hy-Vee locations nationwide, with a 12-bar box set to launch in September.