The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Truly Hard Seltzer has launched a new limited-edition variety pack, the Truly Dream Pack, available nationwide until 1 March 2026.

The pack has been created in collaboration with French artist Laura Norman, also known as Launorma, and introduces four new flavours to the brand’s portfolio.

The line-up includes Strawberry Stardust, combining strawberry and lychee; Citrus Clouds, featuring mandarin and mixed citrus; Raspberry Rainbow, blending raspberry and lime; and Pineapple Daydream, which pairs pineapple with blood orange.

All four variants contain 100 calories per can and 5% ABV, in line with the brand’s core hard seltzer range.

The Truly Dream Pack is positioned as a seasonal, limited-time release and will be available through early spring 2026.