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UK bottled water sells for £1,000 at Selfridges
FoodBev Media

FoodBev Media

8 December 2008

UK bottled water sells for £1,000 at Selfridges

*Love Limited Edition UK has sold six limited edition Love H2O bottles, each encrusted with more than 6,500 Swarovski crystals, for £1,000 (€1,175 or $2,330) a bottle. * Also known for its jewel-encrusted vodka products, the company diversified into bottled water over a year ago and sources the water for its luxury packaged brand from Wenlock Spring Water in Shropshire.

Love H2O co-founder Ash Kelly told Water Innovation magazine: “Love H2O has become a collectible fashion accessory. It’s difficult to shop for someone who seems to have everything, but our water is a great gift which can provide an interesting talking point. After all, we all love water.

“Each of the limited edition hand-crafted bottles reportedly took one week to produce. All six bottles have already been reserved and will be delivered after Christmas. In the meantime, the bottles are being used as display items in each of the six Selfridges stores across the UK.

Andy Price, a spokesperson for Selfridges in Birmingham, said: “Each individual crystal is precisely positioned by hand into its own perfect space. These bottles are more like pieces of art rather than just a very expensive drink. The original Love H2O is a really good seller for us, but the limited edition one is a show piece for Christmas.”

The original Love H2O bottled water has so far been released in three editions, with the current range ready for Christmas. With the brand’s theme of love, Valentine's Day sales are also important to the business.

“Considering the economic climate, business for us is good in every respect. Vodka sales are also up and not just through Selfridges,” added Mr Kelly.

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<1>: http://www.lovelimitededition.co.uk

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