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JPL Flavours, one of the UK’s fastest-growing flavour companies, has announced an £11 million investment in a new state-of-the-art facility in Bromborough, UK, alongside senior leadership appointments aimed at scaling its operations and digital innovation.

The privately owned flavour house, founded by flavourist Jake Lavelle, opened its 75,000 sq ft premises in September 2025.

The site features automated manufacturing, 16 dedicated flavour labs, and a forthcoming digital innovation suite, which includes augmented and virtual reality tools to help customers simulate how flavours perform in different consumption environments, such as cafés, fast food outlets, or outdoor settings.

The investments support JPL’s ambitions to become the most technologically advanced flavour house in the UK, combining bespoke flavour creation with automation, AI and analytical technologies.

The company, which posted turnover exceeding £10 million in 2024, counts established brands including Krispy Kreme and Fox’s Burtons among its customers.

Tony Havvas, newly appointed managing director, said the focus is on operationalising Lavelle’s vision for growth while retaining JPL’s reputation for tailored, high-quality service.

A new director of digital innovation, Dr Jim Mooney, will lead technology initiatives designed to enhance product development and customer experience.

“Automated manufacturing at this scale is almost unheard of in the UK flavour industry,” Lavelle commented. “We reinvest around three times the industry average in capital equipment, R&D and technology, enabling us to deliver bespoke, application-ready flavours with industry-leading speed and consistency.”

JPL Flavours’ bespoke model differentiates it from traditional flavour houses that focus on volume production. Typical sample lead times are around 72 hours, supported by a dedicated customer lab where brand teams can collaborate directly with flavourists and application technologists.

The investment in technology and digital innovation positions JPL to capture demand from both established and emerging food and beverage producers seeking customised, high-quality flavour solutions, while strengthening its competitiveness in a market increasingly focused on speed, responsiveness, and innovation.