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Unilever has expanded its Korean-inspired noodle brand Namdong with the launch of a new creamy cheese flavour, following the brand’s debut in 2025.

The new flavour has been developed to tap into growing consumer interest in Asian-inspired flavours and the ‘cheesy ramen’ trend, which has gained traction across social media platforms such as TikTok.

Namdong Creamy Cheese has been developed over 12 months and is designed to allow consumers to recreate the popular cheesy ramen dish at home. As with the wider Namdong range, the product includes a separate spice sachet, enabling consumers to adjust the heat level to their preference while retaining the creamy cheese flavour.

Reece Newby, brand manager for mini meals at Unilever, said: “Since launching Namdong, we've seen a fantastic response to our customisable, Korean-inspired flavours. The viral cheesy ramen trend presented the perfect opportunity for our next innovation."

"With creamy cheese, we're giving consumers the flavour they're craving on social media, combined with Namdong's signature customisable heat. This launch builds on our brand promise, allowing noodle lovers to create their perfect bowl every time.”

According to Unilever, the new flavour performed strongly in a recent blind taste test, with 56% of consumers preferring the Namdong's creamy cheese block over a leading competitor. Consumers cited its “more balanced flavour,” “better cheese taste” and “creamier” texture.

Namdong's new creamy cheese flavour is currently available in pot (84g) and block (120g) formats.