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Vegan chocolate brand Push Chocolate debuts low-sugar buttons
Lauren Ford

Lauren Ford

2 August 2022

Vegan chocolate brand Push Chocolate debuts low-sugar buttons

UK vegan chocolate brand Push Chocolate has launched new low-sugar and allergen-free chocolate buttons for health-conscious consumers. The new low-sugar, dairy-free buttons contain cocoa sustainably sourced from the Peruvian rainforests and no palm oil. Push uses a mixture of pea protein isolate and rice protein which delivers an optimal amino acid profile very similar to whey protein derived from dairy. The company also uses an unrefined sugar called panela sugar, alongside natural sweetener inulin (chicory root fibre). The new offering will join the brand's five-flavour strong buttons range – including original, mint, orange, honeycomb and salted caramel – with the entire line containing a minimum of 42% cocoa solids and using more than 50% less sugar per 100g than mainstream brands. Push Chocolate founder, Ant Wilson, said: "I firmly and passionately believe that sugar should not be the first ingredient in any product. Instead, Push Chocolate’s range uses a smart formulation of exceptional quality ingredients to deliver melt-in-the-mouth, creamy chocolate with fantastic taste and top-notch health credentials. Shoppers are becoming ever more conscious of their well-being and the sustainability of products." The new buttons are available from the Push Chocolate website at an RRP of £4.99 per 100g pouch.

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