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Very Lazy is expanding its range of ready-to-use cooking ingredients with the launch of Chopped Onion, as the brand looks to capitalise on growing consumer demand for convenient meal preparation solutions.

The new 195g product will roll out to Tesco stores nationwide from 7 July, adding to existing distribution through Morrisons and Ocado. The launch represents a significant expansion for the brand within the core cooking ingredients category.

Designed to eliminate the need for peeling and chopping onions, the new product features Very Lazy's Quick Fry technology, allowing the chopped onion to cook in under a minute directly from the jar.

The launch comes as the UK market for wet herbs and spices continues to expand. According to Circana data for the 52 weeks to 16 May 2026, the category has grown by 50% over the past five years to reach a value of £57 million.

Very Lazy said it accounted for 45% of category growth over the past year, with brand sales now exceeding £15 million.

Kate Sayers, marketing and innovation director at Very Lazy, said: "Very Lazy Chopped Onion delivers all the flavour without the hassle, making it easier than ever for shoppers to cook from scratch. As demand for convenient ingredient solutions continues to grow, we're focused on creating products that remove barriers in the kitchen whilst still delivering great flavour and cooking confidence."

The launch reflects broader consumer interest in products that reduce preparation time without replacing home cooking. Independent consumer research commissioned in 2024 found that 65% of UK shoppers are willing to use shortcuts when preparing meals, highlighting continued demand for convenience-led ingredient solutions.

Alongside the new onion product, Very Lazy is also expanding distribution of its Roasted Garlic Paste and Italian Herb Paste through Morrisons and Ocado as it broadens its portfolio of ready-to-use flavour ingredients.

The Very Lazy range is positioned as a collection of cooking shortcuts that help consumers prepare meals more quickly while maintaining flavour and consistency, targeting shoppers seeking convenient alternatives to preparing fresh herbs, spices and aromatics from scratch.

The new Chopped Onion carries a recommended retail price of £2.00, while Roasted Garlic Paste (70g) and Italian Herb Paste (65g) are both priced at £1.90.

Very Lazy is part of The English Provender Company and is the UK's largest brand in the wet herbs and spices category.