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Violet Foods, a US manufacturer of pizza and pasta sauces, has acquired the Muir Glen brand of organic tomato products from General Mills.

The acquisition expands Violet Foods’ footprint in the organic segment, complementing its existing portfolio of fresh-pack tomato brands, including Don Pepino, Sclafani and Fattoria Fresca. Don Pepino is the top-selling pizza sauce in the US Northeast.

The move could strengthen Violet Foods’ position in the $5 billion-plus US tomato sauces and canned tomato market by combining nationally distributed organic products with the company’s established regional presence in fresh-pack offerings.

“Acquiring Muir Glen is a transformative step for our company,” said Jim Mitchell, president of Violet Foods. “The brand’s 35-year legacy in organic tomatoes, combined with our manufacturing expertise, positions us to accelerate innovation and growth for our retail partners.”

Private equity owner Amphora Equity Partners, which focuses on North American packaged food brands, said the acquisition will allow Violet Foods to leverage operational efficiencies and expand product innovation.

Violet Foods plans to integrate Muir Glen’s products into its supply chain and retail network, targeting both foodservice operators and national grocery chains.

The deal reflects a growing trend among mid-sized food manufacturers to consolidate heritage brands and extend market reach in premium and organic categories.