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Coconut water brand Vita Coco has lanuched a new flavour, orange & crème, as part of its Treats line. This introduction follows the successful debut of the strawberries & crème flavour last year.

The new orange & crème flavour is designed to appeal to consumers seeking indulgent yet light refreshments. Combining the zest of orange with creamy vanilla notes, the product aims to evoke nostalgic flavours while providing a modern twist.

This aligns with a broader trend in the food and beverage industry, where there is an increasing consumer preference for products that offer both satisfaction and a healthier profile.

Jane Prior, chief marketing officer of the Vita Coco Company, said: “With the launch of Vita Coco Treats last year, we saw a clear demand for beverages in our portfolio that satisfy a craving for something sweet without feeling heavy".

The new flavour reinforces Vita Coco’s commitment to expanding its coconut based beverage offerings, giving consumers more ways to enjoy the natural benefits of coconut in a variety of flavours.

Orange & crème is now available across retailers nationwide and through various ecommerce platforms, including the company’s website and Amazon.