VOG Products develops custom fruit blends for the food and beverage industry

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From concept to final product: VOG Products develops custom fruit blends in collaboration with the customer.

Blends are one of the most versatile offerings from VOG Products: these fruit blends – based on fruit purees, juices and various combinations of other ingredients – are developed in collaboration with customers to meet the technical and sensory requirements of the finished product.

Formulations can range from simple combinations to more complex compositions that pair apples with a wide variety of fruits, including more exotic varieties. For specific applications, blends can also be developed with plant-based ingredients where required by the application.

Blends developed for specific applications

In the industrial sector, VOG Products’ expertise translates into the development of blends tailored to the requirements of the final application. The blend is custom-developed, taking into account the recipe, volumes, and raw materials involved, and fine-tuning aspects such as flavour profile, texture, colour, fruit content and the product’s functional properties.

“Our product development process begins, first and foremost, with a dialogue with the customer,” explains Hannes Werth, CEO of VOG Products. “Our knowledge of raw materials and the expertise of our Research & Development department enable us to develop customised formulations and guide the customer in defining the solution best suited to the final product.”

Thanks to their versatility, these blends can be used in numerous areas of the food and beverage industry.

In the beverage sector, they can be used to produce juices, nectars, smoothies, functional and plant-based beverages, cocktails and solutions for the HoReCa channel.

In the food industry, puree-based formulations can be used as ingredients for yogurt and desserts, ice cream and sorbets, baked goods and fillings, jams, fruit-based sauces and snacks, infant foods, and refrigerated or shelf-stable purees.

Customised development from recipe to packaging

With VOG Products, customisation is not limited to the formulation of the recipe. Thanks to its experience in the sector, VOG Products can also support customers with production and packaging solutions, identifying packaging formats and solutions suited to the product, production volume and target market. All processes are managed in accordance with high-quality standards and the specifications agreed with the customer.

VOG Products will be showcasing its solutions at SIAL Paris, from 17 to 21 October 2026, at stand 5B N001.

VOG Products, a producer organisation based in Laives (Bolzano, Italy), brings together two South Tyrolean producer organisations (VOG and VIP) and 16 fruit cooperatives. Every year, the company processes between 300,000 and 400,000 tonnes of fruit from integrated and organic farming into juices, purees, frozen fruit, solid-pack products and FMCG solutions. VOG Products generates around 90% of its turnover on international markets and is present in around 50 countries worldwide. Find further information here.