top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Walkers introduces new addition to core menu, BBQ Sauce
Phoebe Fraser

Phoebe Fraser

20 August 2024

Walkers introduces new addition to core menu, BBQ Sauce

PepsiCo’s crisp brand Walkers has expanded its core line-up with the addition of its new BBQ Sauce flavour. 


Walkers developed the new variety to tap into increasing consumer demand for barbecue flavours after it saw the largest YoY growth between 2023-2024. 


Stephanie Herbert, Walkers' senior marketing manager, said: “We know that shoppers are constantly on the lookout for bold, great-tasting flavour variations of their favourite snacks. Through this, we have seen BBQ become the most requested flavour on social media, so there was no better time to combine these two trends to launch our new Walkers Smokin’ BBQ Sauce SKU.” 


Herbert continued: “The launch aims to help retailers boost their savoury snacking sales by providing them with an exciting, in-demand flavour that will give their shoppers the delicious taste of BBQ no matter the weather”. 


This is the latest in a number of innovations from the Walkers brand. Earlier this month, PepsiCo partnered with Heinz on a trio of sandwich-inspired crisps and the month prior, introduced a new line of HFSS-compliant crisp varieties in Wotsits and Monster Munch formats.  


In March, the brand launched a new platform, Extra Flamin’ Hot, a three-strong range that adds an intense twist to its classic crisps, Doritos, Walkers Max and Wotsits Crunchy, and in January, it tapped into the plant-based market with the release of three new plant-based meat and cheese-flavoured crisps for Veganuary. 


The new BBQ-flavoured Walkers crisps are available to purchase now in UK retailers.  


#Walkers #PepsiCo #snacking #crisps #UK

Related posts
Premier Foods expands Bisto portfolio with new seasonal gravy
New products

Premier Foods expands Bisto portfolio with new seasonal gravy

Sainsbury’s introduces peat-free mushrooms in ‘UK supermarket first’
Food

Sainsbury’s introduces peat-free mushrooms in ‘UK supermarket first’

Mondi expands footprint with €634m Schumacher Packaging acquisition
Packaging

Mondi expands footprint with €634m Schumacher Packaging acquisition

Aldi to invest over £30m to support dairy farming
Funding & Investments

Aldi to invest over £30m to support dairy farming

UK toddlers get nearly half their calories from ultra-processed foods, study finds
Research

UK toddlers get nearly half their calories from ultra-processed foods, study finds

Pukka taps into demand for global flavours with NPD trio
New products

Pukka taps into demand for global flavours with NPD trio

bottom of page