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UK sports nutrition brand Warrior has launched its new Creatine+ range, following record sales of its Creatine Monohydrate Powder.

This expansion responds to the rising consumer demand for creatine products, known for their cognitive and physical health benefits, including enhanced strength and improved performance.

The Creatine+ range is exclusively available on Amazon, and features five distinct products designed to cater to various health and fitness goals. Each product combines creatine with complementary ingredients to offer multifaceted benefits, appealing to a diverse consumer base.

Warrior Creatine+ Electrolytes: This powder combines 4g of creatine with an electrolyte booster, promoting hydration and providing essential minerals that enhance energy and focus, making it suitable for both gym enthusiasts and everyday consumers.

Warrior Creatine+ Collagen: With 3.4g of creatine and 5.5g of collagen peptides, this formulation targets consumers interested in health and beauty, offering benefits for physical performance alongside improvements in skin, hair and nail health.

Warrior Creatine+ Energy: This variant includes 4g of creatine and 80 mg of caffeine, fortified with Vitamins B3, B6, and B12, designed to provide an energy boost for fitness enthusiasts prior to workouts.

Warrior Creatine+ EAA: Featuring 3.2g of creatine and 5.5g of essential amino acids (EAAs), this blend is targeted at those looking to optimise health and enhance training recovery.

Warrior Creatine+ Vitamins: This product combines 3.5g of creatine with a multivitamin blend, aiming to address nutritional gaps and support immune health.

All five products are available in Mixed Berry flavour or unflavoured, allowing consumers to mix them into any beverage of choice. This flexibility is designed to facilitate daily intake and enhance overall performance.

Kieran Fisher, founder of Warrior and KBF Enterprises, noted that modern consumers are becoming more price-conscious and are seeking multifunctional products that deliver multiple health benefits. This trend is reflected in the development of the Creatine+ range, which integrates proven supplements like electrolytes and collagen with creatine.

The launch comes at a time when the sports nutrition market is experiencing rapid growth, with KBF Enterprises reporting an annual growth rate exceeding 45%. The company has established a robust B2B channel, distributing over 1,200 SKUs across multiple brands to more than 25 countries.