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Gluten-free pizza company White Rabbit is expanding its prepare-at-home Italian range with a category-first biscotti launch and a new plain gnocchi.
Marking its debut in sweet snacking, the biscotti is hand-rolled, twice-baked and made using a traditional Italian recipe with fresh almond pieces. The gnocchi, meanwhile, joins White Rabbit’s chilled fresh pasta line-up and offers a versatile option for both dairy and plant-based dishes.
White Rabbit's co-founder and CEO, Nick Croft-Simon, said: “Our new biscotti taps into snacking and premium gifting, while our plain gnocchi addresses the main challenge gluten-free consumers face, finding convenient and quick meal solutions – both offers stand shoulder-to-shoulder with top-tier mainstream equivalents, bringing more choice, incredible taste and value to our shoppers.”
He continued: “Our mission at White Rabbit has been the same from the start: to bring compromise-free, high-quality gluten-free meal solutions to the category for the around 7 million gluten-free consumers that now make up a staggering one in five of UK households.”
Launching this month in Sainsbury’s and Ocado, the new products complement White Rabbit’s wider range, which includes gluten-free sourdough pizzas, focaccia, pasta and desserts – all crafted in its bespoke bakery using traditional Italian methods.
