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Wildfarmed, a food and farming business focused on regenerative agriculture, has expanded its UK retail range with the launch of Regenerative Crumpets.

The crumpets, available in packs of four, are made with Wildfarmed’s 100% regeneratively farmed flour. They offer a premium take on the British classic, described by the brand as ‘soft and extra fluffy, flavourful and indulgent’.

All of Wildfarmed’s products are made using wheat that is grown regeneratively, with a focus on nature recovery. The company’s community of farmers grow wheat, oats and barley using practices designed to achieve positive outcomes for farmers, fields and consumers.

The environmental benefits of these methods include improved soil health, increased biodiversity, minimised water pollution and reduced carbon. This results in high-quality food with a fully traceable impact, Wildfarmed said, while also changing the economic model for farmers.

Crumpets have seen a boost in popularity this year, the brand noted, thanks to social media trends and gourmet variations of the nostalgic treat appearing on high-end restaurant menus.

Edd Lees, co-founder of Wildfarmed, said: “The future of British food is being reshaped by those who are committed to modernise, innovate and elevate. We are proud to be part of the community of young British food brands that are having such a significant impact on our supermarket shelves.”

He added: “Our new range of crumpets represents our continued movement towards bringing premium products made with fully traceable flour from UK regenerative farms as the category norm in the bakery aisle”.

This year has seen a wave of retail product and partnership announcements from Wildfarmed, including its most recent partnership with plant-based beverage brand Minor Figures to launch a barista-standard oat milk made with Wildfarmed’s regeneratively grown oats. Wildfarmed also partnered with natural snack bar brand Tribe this summer, to launch a new line of regenerative oat flapjack bars.

Wildfarmed Regenerative Crumpets are available in Waitrose stores and online at Ocado.