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Frozen Greek yogurt brand Yasso has expanded its Spoonables range with three new flavours, bringing its portfolio to eight varieties as demand for more indulgent frozen snacking options continues to develop.
The new additions – Strawberry Cheesecake, Pecan Praline and Key Lime Pie – join existing Spoonables flavours including Mint Chocolate Chip, Chocolate Chip Cookie Dough, Fudge Brownie, Cookies ‘n Cream and Coffee Chocolate Chip.
Positioned as a combination of indulgence and nutritional appeal, Spoonables are made with frozen Greek yogurt and offer up to 19g of protein per 14oz container. The range contains no artificial colours, artificial flavours or sugar alcohols.
The three new flavours are available nationwide at Target stores in the US.
Strawberry Cheesecake combines cheesecake-flavoured frozen Greek yogurt with real cream cheese, strawberry purée and baked graham cracker crumbs. The variety contains 18g of protein and 400 calories per container.
Pecan Praline pairs vanilla frozen Greek yogurt with a brown sugar swirl and praline pecans candied with sugar, butter and sea salt. It contains 18g of protein and 410 calories per container.
Completing the launch, Key Lime Pie combines real key lime purée with sweet white chocolatey flakes and a graham cracker swirl. The flavour contains 18g of protein and 420 calories per container.
The expansion gives Yasso a broader mix of familiar dessert-inspired flavours while retaining the frozen Greek yogurt base that underpins the Spoonables proposition.
The launch also reflects the continued blurring of the lines between frozen desserts and better-for-you snacking, with products increasingly expected to deliver both indulgent flavour and nutritional attributes.
