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The Sidemen, a British YouTube group, have teamed up with UK food company Brakes to launch a new ice cream range under their Sides brand.

Developed in collaboration with premium ice cream manufacturer Beechdean at its Cheshire facility, the range includes bold flavours inspired by fan-favourite treats.

The line-up includes: Marshmallow Cake, Chocolate Brownie Fudge Cake, American Style Cookie, Cookies & Cream Cookie, Chocolate & Vanilla Cone and Stracciatella Stick.

Andrew Howard, Beechdean's co-founder and managing director, said: “The demand for Sides ice cream has been off the charts. With the Sidemen leading the charge, we’ve seen an energy and excitement around the brand that is unmatched in the UK market. This new range of impulse products will help us meet that demand and deliver even more delicious options for ice cream lovers.”

Gordon McDermott, Sides’ food director, added: “We’ve been overwhelmed by the reaction to Sides ice cream in our restaurants, where fans were buying tubs by the dozen and taking them home to enjoy, and now we’ve seen retail take off with similar gusto. This range expansion is the next step in bringing our unique ice creams to the public, and we can’t wait to see it become a household favourite.”

“Beechdean has been amazing. Only they could keep up with the staggering demand of our fans. You can’t buy Marshmallow Cake ice cream anywhere else, and we can’t wait to watch this brand grow and match the success we’ve seen with our other brands.”