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Agrana has announced its strategic acquisition of Mercator-Emba, a Slovenian food manufacturer specialising in syrups and dessert toppings for the foodservice sector.

This acquisition aims to enhance Agrana's market presence in Central, Southern and Eastern Europe, aligning with the company's Next Level corporate strategy focused on profitable growth within its food and beverage solutions segment.

EMBA, headquartered approximately 30 kilometres southwest of Ljubljana, employs around 100 staff and reported revenues of approximately €30 million in its 2024 financial year.

The company’s expertise in product development and production is expected to complement Agrana’s existing operations and expand its distribution capabilities.

Stephan Büttner, CEO of Agrana, said: “Acquiring Mercator-Emba gives Agrana access to additional distribution markets and new customer segments in the growing food service sector”.

This move not only enhances Agrana’s product offerings but also strengthens its position in a competitive marketplace increasingly driven by consumer demand for innovative food solutions.

The acquisition is currently pending approval from relevant competition and regulatory authorities, a standard procedure in such transactions.

Once finalised, this deal will add to Agrana's portfolio, which includes 37 production sites worldwide, with 20 located in Europe. These facilities are dedicated to manufacturing tailored formulations for various industries, including dairy, foodservice, ice cream, bakery products and beverages.

With approximately 9,000 employees and annual revenues of around €3.5 billion, Agrana is a global leader in fruit preparations and a significant manufacturer of apple and berry juice concentrates.

Additionally, the company is a major sugar producer in Central and Eastern Europe and a key player in customised starch products and bioethanol.