An ageing population who wants to stay mobile

Mar 8, 2022
2 min read

The world’s population is ageing. According to data from the World Health Organization, one in six people will be over 60 by 2030. And by 2050, around a quarter of the world’s population will be 60+ years old.

These demographic shifts emphasise changing attitudes towards ageing. As most people can expect to live into their 60s and beyond, many of us want to combat the natural issues of ageing to stay active, mobile and independent for longer.

Today, more individuals are looking to prevent the issues of ageing while maintaining their lifestyles. As research delivers more insights into healthy ageing, this trend offers seniors a better chance for a fulfilling ‘golden age’.

One secret to good mobility

In our bodies, one structural protein plays an essential role in mobility: collagen. Collagen ensures the cohesion, elasticity and regeneration of all our connective tissues, such as skin, bones and muscles, as well as providing the structure to our musculoskeletal system.

But, as we age, our bodies naturally produce less collagen. The result: our bones and cartilage become more fragile, causing discomfort, a higher risk of fractures and less mobility, slowing us and our lives down.

©Sebastien Borda

Supporting an active lifestyle

The natural decline of collagen production makes us painfully aware of the passing of the years. With nutrition, it can help support an active lifestyle and slow down the ageing process. Recent research shows that taking collagen supplements can help support mobility and joint and bone health.

Convenient, tasty and functional

Around the world, the functional food and beverage market is gaining traction, particularly in the elderly nutrition segment.

Today’s ageing consumers are looking for science-backed functional solutions that are tasty, convenient and easy to integrate into daily life.

Answering these demands, collagen is fast becoming the ideal ingredient for an increasing number of senior nutrition manufacturers, with porcine collagen emerging as a premium, accessible and cost-effective option for a broad range of formulations and applications.

By offering effective products, we can support ageing consumers to stay active and mobile for longer.

Interested in learning more? Sign up for Rousselot’s webinar, Tasty Solutions for Elderly Nutrition.

#healthyageing #Rousselot #collagen #mobility #nutrition

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.