The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Los Angeles-based Aquamantra, a packaged water company that offers ‘I Am Lucky’, ‘I Am Healthy’ and ‘I Am Loved’ bottled water, has added an ‘I Am Grateful’ variant for the American Thanksgiving season.

Sold in 1-litre bottles alongside the company’s existing range, the product will be exclusively sold through at least 39 stores of Whole Foods Market beginning 1 November.

Aquamantra CEO Alexandra Teklak said: "'I Am Grateful’ continues our promise to deliver innovative products exclusively for our retail partners. We're thrilled to introduce our fourth mantra, which is highly complementary to the Whole Foods Market's business mission.” California artist Dan Johnson is responsible for the label artwork, which is intended to convey the human aspect of gratitude for the planet and showcases a pink lotus flower overflowing with water, before it forms a teardrop which contains the world. Aquamantra is one of a few bottled water companies, including H2Om and Liquid OM, that have entered the “healing energy” enhanced water category in the US market in 2006.

The prestigious Berkeley Springs International Water Tasting competition awarded Aquamantra with 'The Best Tasting Bottled Water Gold Medal' in 2007.