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29 February 2008

Ardmore Traditional Cask launched in US

Ardmore Traditional Cask launched in US

Beam Global Spirits & Wine, Inc. a global leader in premium spirits and a unit of Fortune Brands, Inc., announced the US launch of Ardmore Traditional Cask, the first ever widely available single malt whisky from the Ardmore distillery.

The only Highland malt whisky to be 100% peated since its inception in 1898, Ardmore Traditional Cask offers Highland malt flavour with a twist, and will be available on shelves nationwide beginning March 2008.

This new expression was crafted in direct response to 15 years of consumer demand for a quality single malt from the Ardmore distillery.

For eager malt whisky fans Ardmore Traditional Cask is produced in Aberdeenshire at the Ardmore distillery, which was first established in 1898 by Adam Teacher. The facility is best known for its contributions to the internationally renowned Teacher’s Highland Cream Blended Scotch whisky, for which Ardmore serves as the fingerprint malt.

The new single malt, Ardmore Traditional Cask, was released and widely available in Duty Free and the UK in the autumn of 2007.

“For years, consumers have been passionately asking for a single malt whisky from the Ardmore distillery, and we're thrilled to finally deliver this high-quality product to eager malt whisky fans,” said Paige Guzman, brand manager, scotches, Beam Global Spirits & Wine. “Ardmore Traditional Cask has a definitive character and flavour profile, making it an ideal ‘step up’ for those seeking to break away from mainstream tastes into a diverse and complex malt market."

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