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In a move to streamline its operations and reduce debt, B&G Foods has announced the sale of its Green Giant and Le Sieur frozen and shelf-stable vegetable product lines in Canada to Nortera Foods.

The transaction, expected to close in late 2025 or early 2026 pending regulatory approval, marks another significant step in B&G's ongoing efforts to focus more sharply on its core business areas.

B&G has previously divested portions of the Green Giant brand, selling its US shelf-stable vegetable line to Seneca Foods in November 2023 and the US Le Sueur line to McCall Farms in August 2025.

This latest divestiture continues the trend as the company evaluates the potential sale of its Green Giant U.S. frozen vegetable line.

“Our decision to sell the Green Giant and Le Sieur brands in Canada is another milestone in our ongoing effort to divest brands and product lines that are non-core to B&G Foods’ long-term strategy,” said Casey Keller, president and CEO of B&G Foods.

Keller also noted that Nortera Foods, which has been a primary co-manufacturer for the Green Giant brand in Canada, is well-positioned to enhance the brand’s success in the region.

The financial specifics of the transaction remain undisclosed. However, B&G Foods plans to use the proceeds for general corporate purposes, including debt repayment and investments in assets that align with its business strategy.

B&G Foods' strategy aims to enhance profitability and operational efficiency, critical factors as the market faces challenges such as inflation and supply chain disruptions.

Nortera Foods, known for its commitment to high-quality vegetable products, is expected to leverage its existing infrastructure and expertise to maintain and grow the Green Giant brand in Canada.

As B&G Foods continues to assess its portfolio, the potential divestiture of the US frozen vegetable line remains on the table. The company’s ongoing evaluation process underscores the dynamic nature of the food sector, where adaptability and strategic foresight are paramount.