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Babylife Organics, a new entrant in the baby food sector, has launched a line of Regenerative Organic Certified products designed to mitigate toxic heavy metal contamination.

The company, founded by veterans of the organic food industry, is positioning itself as a leader in transparency by implementing rigorous testing protocols at multiple stages of the supply chain.

The new line, which includes various fruit and vegetable purees, is tested for arsenic, cadmium, lead and mercury at four critical points: soil, raw ingredients, prepared ingredients and the final product.

Babylife Organics is the first company to publish verified third-party test results for heavy metals, accessible via a QR code on each package. This initiative aims to address consumer concerns stemming from a 2018 crisis when high levels of heavy metals were found in many baby food brands.

Babylife's products comply with or exceed the stringent limits set by the European Union Food Safety Policy, which are more rigorous than current FDA guidelines. They are also free from additives, including citric acid, water and artificial preservatives.

This commitment to safety comes as parents remain wary of heavy metal contamination in baby food, a concern that has persisted in the industry since the 2018 revelations.

The company is led by Doug Brent and Richard Harford, who bring extensive experience from their previous roles at Made In Nature and in organic baby food production, respectively.

They note that addressing soil health is crucial in reducing heavy metal toxicity in food products. "While it's impossible to eliminate heavy metals entirely, we can minimise contamination by sourcing ingredients from farms that prioritize soil health," Brent stated.

Babylife Organics sources its ingredients from regenerative organic fields and wild orchards in Türkiye, an area known for its clean soil and sustainable farming practices. All products are also Certified Fair Trade and USDA Organic, ensuring ethical and environmental practices throughout the supply chain.

The new line includes Stage 1 jars and Stage 2 pouches, featuring flavours such as Spinach, Apple, Pear & Blueberry, and Carrot, Pear, Beet and Blackberry. These products are currently available exclusively at Whole Foods Market stores nationwide in the US.

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