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Lir Chocolates has announced a new product joining its Baileys Chocolate range with the introduction of Birthday Cake Truffles. The Birthday Cake Truffles are encased in a white chocolate shell with a vanilla truffle centre, infused with the flavour of Baileys Irish Cream Liqueur alongside the traditional vanilla cake flavour. Alison Robson, marketing manager for Baileys Chocolate’s, said: “We recognise the importance of providing memorable and tasteful gift options while meeting consumer demand for both quality and affordability. We hope the combination of two iconic flavours, Baileys and Birthday Cake, will make for a fun and exciting new option for shoppers on the hunt for the perfect token gift.” In November Baileys partnered with Lir to release Baileys Nut Mix – a mixture of nuts coated in Baileys-flavoured chocolate. Baileys also launched other confectionary and baked goods including Cart D’Or’s Baileys vanilla ice cream, liquor-infused ice cream pralines with LiQ and a festive range of cakes with Finsbury Food Group. The treats are available to purchase at selected retailers including TK Maxx, B&M, The Range and Card Factory.