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Olive oil brand Bertolli has introduced its first olive oil spray specifically designed for air fryers, responding to the increasing consumer demand for healthier cooking options at home.
With nearly 60% of US households now owning an air fryer, the launch aligns with a growing trend towards convenient and health-conscious meal preparation.
The new product, Bertolli Olive Oil for Air Fryers, is packaged in a non-aerosol spray can that uses no propellants, allowing for precise dosage control.
This innovation enables consumers to achieve fat-free cooking while still imparting the light taste and crispy texture that olive oil provides, making it suitable for high-temperature cooking.
Thierry Moyroud, CEO of Deoleo North America, said: “We’re committed to innovation that meets our customers’ needs, and this first-of-its-kind product allows consumers to reap all the benefits of olive oil and enjoy the great taste that Bertolli is known for in a format that is convenient for air frying”.
The introduction of Olive Oil for Air Fryers expands Bertolli’s existing line of cooking sprays, which are designed to promote Mediterranean-style cooking while prioritising convenience and health. The product is expected to appeal to health-conscious consumers and those seeking easy cooking solutions.
Curious about the rapidly growing world of air fryer-specific products? Explore it all in Rafaela Sousa's article on air fryer trends.
Availability and pricing for the new spray will vary by region, as Bertolli aims to reach a diverse market of home cooks looking to enhance their air frying experience.
Bertolli, founded in 1865 in Tuscany, has maintained its position as a leader in the global olive oil market by focusing on quality and authenticity.
The brand is part of Deoleo, a Spanish multinational food company that produces some of the best-selling olive oils worldwide, including Carapelli and Carbonell. Deoleo operates in over 65 countries and emphasises high-quality production standards from olive selection to bottling.
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