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Bertolli is expanding into the butter and spreads category with the launch of Bertolli Spreadable with Butter and Olive Oil, a new four-ingredient blend combining dairy butter and olive oil.

The new product, positioned as a Mediterranean-inspired alternative in the spreads segment, contains 57% dairy butter, 23% olive oil, water and salt. Bertolli said the launch reflects the brand’s heritage of combining Italian-inspired flavour with everyday versatility for cooking, baking and spreading.

Founded in Tuscany in 1865, Bertolli has built its reputation around Mediterranean cuisine and olive oil-based products. The company said the latest innovation is designed to bring that olive oil proposition into the chilled butter category while delivering a creamy texture and buttery taste profile.

The product will debut in Tesco stores from May 18, followed by rollout in Morrisons from May 28. The 400g tub will carry an introductory retail price of £3.25, with a recommended retail price of £4.50. Additional retailer listings are expected later this year.

According to Ian Hepburn, head of marketing UK & Ireland at Flora Food Group, said: "The Bertolli Spreadable Butter & Olive Oil is a milestone for the brand, bringing a distinctive olive oil proposition into the butter category. It has been specifically developed to deliver a rich, creamy texture with a smooth buttery flavour, making it a versatile ingredient for cooking, baking and spreading.”

The launch comes as food manufacturers continue to introduce hybrid dairy and plant-oil products aimed at consumers seeking convenience, flavour and Mediterranean-inspired ingredients. Olive oil blends have become an increasingly active area within the spreads category as brands look to capitalise on demand for premium cooking staples and flexible meal preparation products.

 Bertolli Spreads and Spreadable Butter are part of Flora Food Group, which manages a portfolio of plant-based and dairy-related food brands across international markets.