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Upfield has announced that it has changed its name to Flora Food Group as part of a large-scale company transformation.

According to Flora Food Group, its new name reflects its ‘evolved purpose’ of delivering the next generation of ‘delicious, natural and nutritious food that is more affordable and sustainable than its dairy equivalents’.

In recent years, the company has focused on providing products that address population growth, demand for dairy-free solutions, animal welfare concerns and environmental regulations, across the growing categories of butter and spreads, creams, liquids and cheese.

David Haines, group CEO of Flora Food Group, commented: “The new name better reflects who we are, with Flora being one of our longest-standing and most popular brands loved by millions of families and professionals around the world”.

He added: “This name also evokes the company's rich heritage and broad portfolio. It conveys our great passion to make delicious, natural and nutritious food, helping to nourish hundreds of millions of families every day”.

Flora Food Group is headquartered in Amsterdam, the Netherlands, and reported net sales of €3.3 billion in 2023. Alongside its Flora brand, which returned to being fully vegan-friendly in 2023 following the removal of buttermilk from its Buttery product, its other plant-based brands include Violife and I Can’t Believe It’s Not Butter.

The name change will take effect immediately at the Dutch corporate level, with a phased approach across Flora Food Group’s global markets in the months ahead.

#FloraFoodGroup #Upfield #TheNetherlands