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Flora Food Group’s dairy alternative brand Violife has introduced a new product: Supreme Cheddarton, a higher-protein plant-based cheese containing 30% less fat than traditional dairy cheddar.

According to the brand, its product is set to ‘transform’ the cheddar cheese alternatives market by offering a good source of protein – a nutrient that is often lacking in plant-based cheese products.

The cheese, made with lentil protein, provides 9.5g of protein per 100g. While still offering less than traditional dairy variants, it provides significantly more than most plant-based cheddar products currently available in UK retail.

For example, Violife’s Epic Cheddar Flavoured Block contains 1.3g per 100g, Cathedral City’s dairy-free mature cheddar contains 0.2g per 100g, and Applewood Vegan Dairy Cheese Block contains 0.1g per 100g.

Additionally, its 30% reduced fat content in comparison to traditional dairy cheddar makes it well-suited to those with dietary preferences for lighter, reduced-fat products. The cheese is also fortified with vitamin B12 and is free from the top 14 common allergens, including dairy, gluten and nuts, while remaining free from artificial preservatives and GMO ingredients.

According to Violife, its new offering offers a ‘rich and mature’ taste with a ‘perfectly balanced crumbly yet creamy texture,’ with the ability to melt well.

Monica Bordin, head of Violife global brand and Violife North America, described the launch as a “breakthrough moment” for plant-based cheese.

She commented: “With Supreme Cheddarton, we’re combining rich flavour, crave-worthy texture and real nutritional benefits – all without compromise”.

“As category leaders, we continue to expand plant-based choices for retailers and food service providers with a strong innovation pipeline designed to meet evolving consumer demands.”

Supreme Cheddarton is available now in Sainsbury’s, Ocado and Waitrose stores nationwide. It will roll out across Asda stores from 1 July and in Morrisons from 16 July.