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FoodBev Media
7 March 2024
Bio&Me unveils gut-friendly flapjack bars
Gut health food brand Bio&Me has unveiled a new range of on-the-go gut-friendly flapjack bars. The line-up features three flavours: Toffee Apple; Superberry and Cocoa Hazelnut. Available in single 38g bars and multipack formats, the bars were developed to promote gut health while being rich in fibre, gluten-free and containing no added sugar or harmful additives. The brand emphasises the importance of diverse and nutritious food for both individuals and their gut biome. The bars are made from a blend of 100% plant-based ingredients, such as wholegrain oats, almonds, pumpkin seeds and calcium-rich seaweed. Jon Walsh, Bio&Me co-founder and CEO, said: “Now more than ever, consumers are looking at what’s actually in the food they’re eating and for us, as a science-backed brand, it was important for these bars to be the absolute best. As well as being requested by consumers, we actually had several retailers ask for Bio&Me bars too.” The brand unveiled new single-serve prebiotic yogurts last year, which contain “billions” of live and active cultures, around four times more than any other yogurt in the UK. Bio&Me’s flapjack bars will be available to purchase in UK retailers from April.