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US ice cream maker Blue Bell Creameries has introduced Centennial Cupcake Ice Cream in honour of the Texas 4-H organisation's 100th birthday. And it's donating a portion of the sales to promote 4-H educational programmes.

4-H is a national organisation that prides itself on teaching young people across America leadership, citizenship and life skills. There are more than seven million members from eight to 18 years of age involved in 4-H.

Centennial Cupcake Ice Cream is a delicious cake batter ice cream with pieces of yellow cake, a chocolate icing swirl and four leaf clover sprinkles.

"We just finished celebrating our 100th birthday so we understand just how special this is," said Blue Bell CEO and President, Paul Kruse. "Centennial Cupcake is the perfect ice cream to help commemorate this momentous occasion. It has all the ingredients for a celebration: cake and ice cream. The four leaf clover sprinkles give it that special touch.

"4-H is a national organisation that benefits so many young people," Kruse added. "Our inspiration for the flavour came from the Texas organisation's 100th birthday, but we felt it was important to recognise all 4-H groups."

Blue Bell has also created a unique carton for this new flavour. It features four children in 4-H T-shirts and the organisation's widely recognised four leaf emblem. "We worked with 4-H to create something that symbolises what they're all about," Kruse said. "The organisation is for the kids. I think the smiling faces capture the spirit of this organisation perfectly."