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US cereal brand Catalina Crunch has launched its latest innovation, Catalina Crunch Pairings, a low-sugar cereal line with fruit inclusions. With the new product line, the brand combines its traditional cereal base with flavourful inclusions like nuts and berries. The launch was developed following the company’s research showing that one in three consumers add toppings to their cereal to improve taste and texture. Two new flavours are launching: Blueberry Muffin Cereal with Whole Blueberries, and Honey Nut Cereal with Roasted Almonds. Both flavours are 100% plant-based, contain no added sugar and 10g of protein per serving. They are available in 8oz pouches, launching direct-to-consumer (DTC) first and rolling out to retailers across the US in early 2024. Krishna Kaliannan, founder and CEO of Catalina Crunch, said: “Given the quick success of Catalina Crunch's low sugar, high protein cereals over the past few years, we saw a clear opportunity to expand on that”. “We're thrilled to unveil our newest, crunchiest addition to the family of products. At Catalina Crunch, our mission is to provide cleaner snacking options, and as consumers prioritise health, we're proud to offer new, innovative, and nutritious choices for everyday snacking or breakfast routines.” Catalina Crunch launched as a DTC exclusive brand in 2019 and is now sold in over 22,000 stores throughout the US.