Chips Ahoy! launches oversized cookie for on-the-go snacking

Oct 10, 2024
1 min read

Mondelēz-owned cookie brand Chips Ahoy! has unveiled a new product line aimed at the snacking preferences of younger consumers.

Chips Ahoy! Big Chewy Cookie, which is three times the size of the brand's regular chewy cookie, is designed for convenient, on-the-go consumption, catering to the fast-paced lifestyles of Gen Z consumers.

The introduction of this oversized cookie marks a significant innovation for the brand, which has been a staple in the cookie aisle for over 60 years. Each Big Chewy Cookie is individually wrapped, making it a suitable option for sharing or enjoying as a substantial snack.

The product features chocolate chips that are reportedly four times larger than those found in the standard Chips Ahoy! Chewy cookie, promising a more indulgent taste experience.

Chips Ahoy! Big Chewy Cookies will be available in three flavours: the classic Chips Ahoy! Chewy, a Chocolatey Brownie variant and a Chocolatey Caramel option.

This diversification of flavours is intended to attract a broader range of consumers and enhance the brand's appeal in an increasingly competitive snack market.

Jen Levin, Senior Brand Manager for Chips Ahoy! US, said: "With the launch of Chips Ahoy! Big Chewy Cookies, we're excited to be their on-the-go cookie choice, offering indulgence and happiness in each big, delicious bite".

The Big Chewy Cookie is set to hit retail shelves nationwide starting in October, with a suggested retail price of $2.29 per 2.5oz pack.

#Mondelēz #ChipsAhoy #cookies #GenZ #US #snack

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.