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Chobani is expanding its product line-up with a new range of high-protein Greek yogurt cups and drinks, addressing growing consumer demand for protein-rich, low-sugar options.

The Chobani High Protein series offers yogurt cups with 20g of protein and drinks with 15g, 20g and 30g per serving. The products are made with natural ingredients, real fruit and contain no added sugars.

The range includes 20g Protein Greek Yogurt cups in flavours such as vanilla, strawberry kiwi and cherry berry. The drinks line-up features 15g Protein Drinks in flavours like strawberries & cream and tropical punch. Additionally, the 20g Protein Drinks are available in a wider variety of flavours, including strawberries & cream, mixed berry vanilla, vanilla, cookies & cream, peaches & cream and cherry vanilla. Meanwhile, the 30g Protein Drinks come in flavours such as strawberries & cream and vanilla ice cream.

Chobani's chief innovation office, Niel Sandfort, said: "The desire for high protein, lower sugar offerings has moved beyond the hardcore fitness community and made its way to the mainstream consumer. This is a good thing. Underneath the desire for more functional food is a shift in mindset where strength and positive nutrition, namely protein, is taking the place of calorie deprivation and cardio."

"As consumers seek out more functional foods to meet their goals, Chobani High Protein products deliver an affordable, tasty solution with dynamic flavors and a variety of formats and protein levels -- all made with only natural ingredients."

The new range will be available at US retailers nationwide from January 2025.

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