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Fanta Apple will initally be launched in the southern states of Andhra Pradesh and Tamil Nadu followed by a national rollout over the next two months.

The new drink will be available in 200ml (priced at INR 8) and 300ml (INR 10) returnable glass bottles as well as 500ml PET pack (INR 22).

The apple-flavoured Fanta variant will be promoted by the popular actress Genelia D'Souza via a TV commercial, as well as via a marketing campaign involving roadshows and extensive sampling throughout the country.

“It gives me immense pleasure to announce the launch of Fanta Apple," said Venkatesh Kini, Vice-President- Marketing, Coca-Cola India. "This product has been developed specially for Indian palates. Apple is one of the most preferred fruits in the country. This innovation is a step towards strengthening the company’s market leadership in the fruit-flavoured sparkling drink segment."