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Coca-Cola has extended its Creations line with the launch of a new limited-edition flavour in partnership with electronic music producer and DJ, Marshmello. The new flavour, which fuses strawberry and watermelon with Coke, is the company's first-ever beverage co-created with an artist. Also available in a zero-sugar version, Marshmello’s limited-edition Coca-Cola will be released in black-and-white slim cans. Oana Vlad, senior director, global strategy at The Coca-Cola Company, said: “The novelty and unexpectedness of these innovations are driving curiosity and inviting people to engage with the brand". "We’re also seeing that taking a more experiential route with our marketing through digital experiences, licensing partnerships and creative collaborations is a meaningful and fresh way to reach younger consumers.” The limited-edition drink will roll out in the US this month.