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The Coca-Cola system in Kenya, comprised of The Coca‑Cola Company and its authorised bottler Coca‑Cola Beverages Africa, has announced a new $175 million investment. The system intends to invest up to $175 million in Kenya over the next five years – the total amount depends on whether the business achieves its anticipated growth targets in the country. Sunil Gupta, CEO of Coca‑Cola Beverages Africa, said: “The Coca‑Cola system has been an integral part of Kenya’s landscape for more than 75 years. Today, we are excited to announce our intention to strengthen this legacy through a substantial investment. This investment is aimed at accelerating the Coca‑Cola system’s capacity and capability expansion over the next five years. Our decision to invest underscores our belief in the long-term potential of Kenya’s economy.” The Coca‑Cola system directly employs around 10,000 people in East Africa. It also works with more than 500,000 micro, small and medium enterprises across Kenya and the East African region. Gupta added: “Our value chain supports livelihoods for over a million people in distribution, sales and other roles. We source close to 8,000 metric tons of mango puree from East African farmers. We believe in the region's potential and its ability to achieve significant growth through collaboration between public and private sectors. Our business in Kenya is centred on a local approach – we hire locally, produce locally, distribute locally and source locally.” Luisa Ortega, president of The Coca‑Cola Company’s Africa Operating Unit, commented: “We are optimistic and fully committed to Kenya’s future. We foresee great social and economic advancement, and this is why we continue to invest in our Kenyan business as well as community programs that help strengthen Kenya’s prosperity.” You might also be interested in:

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