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French company Delo has launched a new product range dubbed the 'booster-cap' to spice up our daily water quota and provide a dose of wellness at the same time.
Launched in December 2007, the booster-caps combine the "vitality of water and the power of herbs", blending together a range of herbs into a rich liquid format for mixing with water. Each of the five variants boasts a different health or wellbeing focus. The herbs and plant extracts are gathered and then flash-processed to reduce oxidation and preserve their individual properties.
The caps are designed to be screwed on to any 50cl bottle filled with water, whether natural, filtered or simply tap water, releasing the liquid contents, which are then mixed into the water. The company recommends consuming one booster-cap daily, ensuring an "immediate effect and in-depth results".
The caps are described as "compact, playful, universal and great for on-the-move", ensuring consumers can enjoy them anytime, anywhere!
The range was developed by Michèle Gay in conjunction with pharmacists and phytotherapists (specialists in the use of plants or plant extracts for medicinal purposes – particularly those that are not part of the normal diet).
The 100% organic range consists of five variants: Energy offers an "energising taste and stimulating effect", comprising guarana, acerola and ginseng; Sexy provides a "tropical taste and fizzy effect", and blends ginger, galangal, cardamom and bee balm; Balance boasts a "refreshing taste and wellbeing effect" through a blend of peppermint, nettle, ash tree extract and French vanilla; Destress provides a "fruity taste and relaxing effect", featuring hawthorn, orange blossom, walnut and calamint together with verbena; Fitness brings a "smooth taste with a lightness effect" through a combination of yerba-mate, green tea, mango, kiwi, litchi, rosemary and liquorice.
Product founder Marguerite Deperrois commented to functional drinks that the response to the launch has been excellent both at a distributor and consumer level, and that additional formulas are already in the pipeline, together with an online advertising campaign.
Delo hopes to expand distribution to major European capitals in the near future. The recyclable caps can also be bought through the company website. Also available are 50cl mixer bottles for making up your Delo fortified-water at home.