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Scottish sourdough pizza brand, East Pizzas, is entering retail for the first time with a new range of dough balls, pizza bases and ready-to-cook topped pizzas, set to roll out from next month.

Founded in 2017 as an Edinburgh pizzeria, East Pizzas has expanded into e-commerce and foodservice, now producing around 250,000 sourdough dough balls each month for trade and at-home customers.

The line includes 250g sourdough dough balls for consumers who want to shape their own bases, pre-stretched 12-inch pizza bases and oven-ready topped pizzas in Margherita, Pepperoni and Spicy varieties.

Made from just flour, water and salt, the dough uses a natural fermentation and 72-hour proving process. The company says this delivers a light texture and strong flavour while keeping the doughballs and bases free from ultra-processed ingredients, additives and preservatives.

Co-founder Roly Simpson said: “The pizza bases are blank canvases which are ready-to-top with consumers’ own recipes, while the dough balls are ready to stretch and shape for those who want more interaction with the process".

“The topped pizzas celebrate three of our most popular flavours and have been created for oven-ready convenience for consumers. They deliver the delicious texture and flavour of truly authentic sourdough and crisp up beautifully when cooked. We’re confident the range is going to be a big hit with consumers seeking 100% natural ingredients and restaurant quality pizzas to enjoy at home.”

Products will be available through independent food retailers, farm shops and wholesalers. The retail range will be sold fresh in chiller-friendly packaging and can be refrigerated or frozen for up to three months.