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Eggo, owned by Kellanova, has added three new products to its protein breakfast range in the US, aiming to meet demand for convenient, high-protein options without compromising on taste.

The latest additions include Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes and Blueberry Protein Pancakes. The launch follows last year’s introduction of Chocolate Chip Brownie and Strawberry Delight Protein Waffles.

Each serving provides 20% of the recommended daily value of protein, making Eggo the only leading waffle brand to reach this level, according to the company.

Alicia Mosley, vice president of marketing for frozen foods at Kellanova, said: "We've focused on keeping taste first while delivering an excellent source of complete protein in every bite. Families are surprised that protein-packed waffles and pancakes can taste this good – but Eggo proves you can fuel your morning without giving up the taste everyone loves."

Eggo says the products contain all essential amino acids and are designed for quick preparation, with the waffles ready from the toaster and pancakes microwaveable for busy mornings.

The new protein waffles and pancakes are available now at US retailers, priced at $5.99 for a ten-pack of waffles or a 12-pack of pancakes.