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Dairy company Fonterra recently launched a new line of dairy proteins for the production of nutrition bars.

PowerProtein contains whey protein concentrate and a milk protein concentrate. These have fewer chewy textures, and do not harden nor brown in the same way as traditional protein bars. Shelf-life, according to Fonterra, is also improved by the new ingredients.

The line includes PowerWPC, PowerMPCs and Powercrisps.

"Fonterra's new generation protein ingredients will significantly increase its market share in the bar and snack categories, as a key part of our expanding portfolio of specialty ingredients," said Nigel Little, Fonterra's global category manager for physical nutrition.